Understanding How Instagram Algorithm Works

Understanding How Instagram Algorithm Works


How does Instagram’s algorithm truly work and how business and content creators gain a lot of followers and not just buy real instagram followers?

It’s an often asked question among social media managers, producers, and anybody looking to expand on social media.

So, in 2024, we’ll look at how the Instagram algorithm works for feed posts, stories, the Explore tab, and Instagram Reels.

Plus, learn how to “hack” the Instagram algorithm to increase interaction for your business or brand.

What Is Instagram’s Algorithm?
The Instagram algorithm is frequently referred to as a single notion, although it really consists of several algorithms.

In reality, Instagram calls it a “variety of algorithms, classifiers, and processes, each with its own purpose.” We want to make the most of people’s time, and we believe that leveraging technology to tailor everyone’s experience is the most effective way to do so.

In other words, Instagram’s algorithms have a single goal: to keep you on the app longer by offering information that you’ll find relevant and fascinating.

How Instagram’s Algorithm Works for Feed Posts in 2024

Details about the post: Is this a photograph or a video? When was it posted? How many likes does it have?

Information on the poster: How intriguing are they to you? Are they your friends? How frequently do consumers engage with their content?

Your activity: Do you view a lot of videos? What kind of material do you generally engage with?

Your interaction history: Do you usually like or comment on the posters’ posts?

What’s the takeaway? The Instagram algorithm tracks every interaction you have on the app, from the posts you like to the people you engage with, in order to give you content.

What Other Factors Can Affect Instagram Feed Post Ranking?

In addition to the interest score, there are also other characteristics that might influence where a post appears on someone’s Home feed. This includes:

Image/video quality

Originality (i.e. whether the post has already been posted on Instagram)


Violations of the Instagram Community Guidelines

Reported Content